Monday 03 August 2020

Online sales explode but markets for holidays and high fashion collapse

 Photo: Depositphotos.com

Online shopping has exploded since the corona crisis but shops selling holidays and luxury goods have seen a huge drop in revenue, new figures show.

Market researcher GfK, which only looked at the non-food sector, found that Easter week was particularly busy ,with with peak growth of 72%, representing tens of millions of euros in extra earnings compared to the same week last year.

‘Before coronavirus many online shops saw growth of 16% to 18%, now it’s 60% to 70%,’ Wijnand Jongen, director of Thuiswinkel.org, told broadcaster NOS.

Most of the purchases have to do with the fact that consumers are living and working at home. ‘Everything to do with entertainment, DIY, the garden and exercising is doing really well,’Jongen said. Working from home has increased the sale of computer mice, printers, chairs, laptops and headphones. ‘Some online shops can’t source the stuff quickly enough,’ Jongen said.

By contrast, online outlets for holidays and tourism in general have seen their businesses collapse. Expensive fashion items have had to make way for comfortable clothes, like pajamas and jogging trousers, underwear and comfortable shoes, GfK found.

Among the shops profiting most are highstreet staple Hema and cosmetics chain Rituals, which saw their online sales triple. Hema has been grappling with a 30% fall in physical sales.

Thank you for donating to DutchNews.nl

The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.

DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.