Fontem Ventures – On World No Tobacco Day, Switching to Vaping Should Be an Option for All the World’s Smokers

The WHO should encourage the most populace countries on earth,
including China and India, to take a progressive approach to vaping

AMSTERDAM–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#WNTD2019lt;/agt;–Fontem Ventures, owner of vapour brand blu, today calls on the World
Health Organisation (WHO) to recognise the growing evidence that vaping
can make a significant contribution to tobacco harm reduction, ahead of
World No Tobacco Day 2019 on May 31st.

“Currently more than half the world’s population live in countries where
vaping is either banned or exists in a regulatory grey area.” said Dr
Nveed Chaudhary, Scientific & Regulatory Affairs Senior Manager at
Imperial Brands, parent company of Fontem Ventures. “We believe the WHO
could help by recognizing the science underlying tobacco harm reduction
and the potential health benefits to millions of smokers by opening up
new options to switch away from combustible tobacco.”

In countries like the US where vaping is recognised as an alternative
for smokers, and vaping products are widely available, data shows
smoking rates are falling rapidly1.

“We are encouraged by China’s recent decision to create a products
standards based regulatory framework for vaping2, which would
potentially enable hundreds of millions of smokers to access an
alternative to combustible tobacco.” said Dr Chaudhary.

China, India and Indonesia combined have more than 430 million daily
smokers, nearly 50% of the world’s total smoking population3.

Article 1(d) of the WHO’s Framework
Convention on Tobacco Control
(FCTC) defines tobacco control as “a
range of supply, demand and harm reduction strategies that aim to
improve the health of a population by eliminating or reducing their
consumption of tobacco products and exposure to tobacco smoke.”

E-vapour products contain no tobacco4, and peer reviewed
scientific evidence5 suggests that switching to e-vapour
products will substantially reduce exposure to harmful toxicants6
found in combustible tobacco smoke.

About Fontem Ventures
BV, is the e-vapour business behind blu.
Headquartered in Amsterdam, Fontem Ventures’ purpose is to drive
electronic vaping technology forward, delivering a better alternative to
smokers and vapers around the world. Fontem Ventures is a subsidiary of
Imperial Brands plc.

(Subscription only)
Article 14 The WHO FCTC states that “each Party shall develop and
disseminate appropriate, comprehensive and integrated guidelines based
on scientific evidence and best practices, taking into account
national circumstances and priorities, and shall take effective measures
to promote cessation of tobacco use and adequate treatment for tobacco
dependence” The body of scientific evidence supporting the harm
reduction potential of vaping is now significant and a useful summary
can be found here:


Press Contact
James Campbell
Senior Communications
Fontem Ventures B.V.
61 442 6896

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