DutchNews.nl - DutchNews.nl brings daily news from The Netherlands in English

2 May 2026
Newsletter Donate Advertise
  • News
  • Life in the Netherlands
  • Jobs
  • Partner content
  • Podcast
  • Advertise
  • About us
  • Search
  • Home
  • Economy
  • Politics
  • Art and culture
  • Sport
  • Europe
  • Society
  • Environment
  • Health
  • Housing
  • Education
  • News
    • Home
    • Economy
    • Politics
    • Art and culture
    • Sport
    • Europe
    • Society
    • Environment
    • Health
    • Housing
    • Education
  • Life in the Netherlands
    • Latest
    • Opinion
    • Books
    • Travel
    • 10 Questions
    • Learning Dutch
    • Inburgering with DN
    • Food & Drink
    • Ask us anything
  • Jobs
  • Partner content
  • Podcast
  • Advertise
  • About us
    • Donate
    • Team
    • Advertise
    • Contact us
    • Writing for Dutch News
    • Privacy
    • Newsletter
  • Search

Pon becomes world’s biggest bicycle maker through US takeover

October 11, 2021
Photo: Pon Holding
Photo: Pon Holding

Dutch transport conglomerate Pon, which owns Gazelle, Union, Swapfiets and a string of other cycle companies, has taken over US company Dorel Sports, known for both the Cannondale and Schwinn bike brands.

The deal makes Pon.Bike the biggest bike firm in the world, ahead of Taiwan’s Giant, with annual sales of €2.5bn.

Pon has been building up a cycling empire for the past nine years, after first taking over Gazelle in 2012. It later added Kalkhoff and Focus in Germany, Cervélo and Santa Cruz in the US and Dutch firms Urban Arrow and BBB Cycling. In 2019 it took a majority stake in Dutch shared bike company Swapfiets.

Pon Holdings chief executive Janus Smalbraak said the takeover was a logical move for the company because economies of scale will allow it to better meet growing demand for bikes, including electric versions.

‘Cycling is not only healthy but has an increasingly important role to play in ending urban congestion,’ he said. ‘It is also the most sustainable form of transport.’

Share this article
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • Copy URL
Economy
Thank you for donating to DutchNews.nl.

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation
Latest
Show more
Military to revise training rules as fires burn into third day
Supreme Court advisor backs Vitesse in Dutch FA licence dispute
Serious violence against Dutch police rises nationwide
Germany, France and Belgium send help to put out wildfires in NL
Storms set to hit nationwide on Saturday afternoon and evening
NewsHomeEconomyPoliticsArt and cultureSportEuropeSocietyEnvironmentHealthHousingEducation
Life in the NetherlandsLatestOpinionBooksTravel10 QuestionsLearning DutchInburgering with DNFood & DrinkAsk us anything
Partner content
Advertise
About usDonateTeamAdvertiseContact usWriting for Dutch NewsPrivacyNewsletter
© 2026 DutchNews | Cookie settings

Help us to keep providing you with up-to-date news about this month's Dutch general election.

Our thanks to everyone who donates regularly to Dutch News. It costs money to produce our daily news service, our original features and daily newsletters, and we could not do it without you.

If you have not yet made a donation, or did so a while ago, you can do so via these links

The DutchNews.nl team

Donate now

Dutchnews Survey

Please help us making DutchNews.nl a better read by taking part in a short survey.

Take part now