Dutch companies are rebelling against the consumer association’s insistence they pay to use the ‘best buy’ or ‘best in the test’ logos on their products, broadcaster Nos reports.
The logos used to be free but the association is now charging up to €10,000 for their use in a television advert and €3,000 for a website mention.
Now the Dutch food industry association FNLI has written to the association urging it to rethink. They say the fees threaten the independence of the association because people may think companies pay for their test results.
The association, however, says money is needed to regulate use of the logos, which have been abused in the past.
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