Monday 20 September 2021

Sold as seen: Norwegian firm buys Marktplaats in deal with eBay

screengrab of Marktplaats home page


Dutch online trading website Marktplaats has been bought by Norwegian firm Adevinta.

The company paid eBay $9.2 billion (€8 billion) in cash and shares for its advertising arm, including Marktplaats, which was bought by the California-based e-commerce giant in 2004.

South African technology firm Prosus, which is listed in Amsterdam, was reported to have made a higher bid but lost out because it wanted to acquire Marktplaats outright. The deal with Adevinta gives eBay a 44% stake in the Norwegian firm.

Prosus recently missed out on another big Dutch online asset when it was beaten by in the race to buy home delivery service Just Eat.

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