Fewer roses have been sold to retailers in the run up to Valentines’s Day with dealers saying scarcity is driving up the price, website NU.nl reports.
With just three days to go until February 14, flower auction Royal FloraHolland said just 152 million roses have been traded so far, 9% down on last year.
Auction insiders said individual stems are more expensive and are driving up the price for the traditional Valentine’s Day bunch by 10%.
The rise is due to a 22% fall in imports from Kenya which has been struggling with too much rain and lack of sun, traders said. Kenya is one of the three largest growers of roses in the world, alongside Ethiopia and the Netherlands.
Ethiopia fared better weatherwise and increased both production and prices. Dutch growers also profited from the scarcity and saw their average price go up 3%, NU.nl said.
Thank you for donating to DutchNews.nl
The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.
DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.