Wednesday 21 April 2021

Ajax opens office in New York in hunt for new income

The Ajax fan shop in Amsterdam. Photo: Mister No via Wikimedia Commons

Amsterdam football club Ajax is opening an office in New York in its hunt for new sources of income.

The opening of the office in Manhattan was accompanied by photos of players such as Dusan Tadic, Hakim Ziyech and Matthijs de Ligt on the Time Square video wall, the Telegraaf said on Tuesday.

‘We need to look for new sources of income to maintain our sub elite position in Europe,’ commercial director Menno Geelen told the Telegraaf. ‘So we need to be innovative and think internationally. This opening in New York is a part of that approach.’

Ajax already has official alliances with several foreign clubs: Guangzhou in China, Sagan Tosu in Japan and Sydney FC in Australia. It is also 51% owner of Ajax Cape Town in South Africa.


The Telegraaf says Ajax is likely to take a similar approach in the US as it has done in China. That means getting Ajax news and videos on prime time internet and television services as well as striking sponsorship deals.

Several of the club’s current sponsors, including Adidas, AB-Inbev and Suit Supply have bases in New York.

Ajax is also likely to get involved in youth training in America, the paper said. The Major Soccer League does not currently operate youth training schemes like Dutch clubs.

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