Sunday 16 May 2021

RTL enters video-on-demand television market

Commercial broadcaster RTL has taken a 65% interest in The Entertainment Group, owner of Videoland On Demand, making it the biggest player in the fast-growing video-on-demand market.

Videoland On Demand has 1.5 million users and will provide RTL with a bridge into its on-demand strategy, RTL director Bert Habets told the Financieele Dagblad.

The broadcaster is already experimenting with pay-per-view but wants to broaden its scope for generating income directly from the consumer now television advertising revenue is falling.

The on-demand channel will offer American and Dutch films and series, initially at the Videoland price of €4.99 per film or series. Later this year, RTL will offer a subscription at €10 per month for access to all the available content, the paper says.

RTL will be in competition with on-demand players such as UPC, Ziggo and the American Netflix which plans to enter the Dutch market before the end of the year.


Thank you for donating to

The team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments. has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.