TomTom Expands Partnership with Microsoft to Power Microsoft Cloud Offerings with Location-Based Services

TomTom selects Microsoft Azure as its preferred cloud provider;
TomTom location-based services will be utilized across Microsoft
technologies for cloud services including Microsoft Azure, Bing Maps and

AMSTERDAM & REDMOND, Wash.–(BUSINESS WIRE)–TomTom (TOM2) and Microsoft Corp. (MSFT)
today announced that they are expanding their partnership, bringing
TomTom’s maps and traffic data into a multitude of mapping scenarios
across Microsoft’s cloud services. With this broadened integration,
TomTom will be a leading location data provider for Microsoft Azure and
Bing Maps. TomTom is also expanding its relationship with Microsoft,
selecting Microsoft Azure as its preferred cloud provider.

Azure Maps delivers secured location APIs to provide geospatial context
to data. The Azure Maps service enhances the value of the Microsoft
Azure cloud platform that is helping enterprises and developers create
IoT, mobility, logistics and asset tracking solutions. TomTom providing
their map data and services is a significant component for completing
these enterprise customer scenarios.

Anders Truelsen, Managing Director, TomTom Enterprise said, “TomTom is
proud of the relationship we’ve built with Microsoft to offer Microsoft
Azure customers access to build location-aware applications and look
forward to deepening that relationship as we extend our high-quality
location technologies to an even larger audience base. We’re excited to
be chosen as the location data provider to power mapping services across
all of Microsoft, including Bing, Cortana, Windows and many other
leading products and the innovations that will come forward in this
continued relationship.”

“This deep partnership with TomTom is very different from anything
Microsoft has done in maps before,” said Tara Prakriya, Partner Group
Program Manager of Azure Maps and Connected Vehicles. “TomTom hosting
their services in the Azure cloud brings with it their graph of map
data. Manufacturing maps in Azure reduces the latency to customer
applications, ensuring we offer the freshest data through Azure Maps.
Azure customers across industries end up winning when their geospatial
data and analytics, TomTom data, and Azure Maps services are all running
together in the same cloud.”

Azure Maps lights up a multitude of location scenarios for Microsoft.
Azure customers now have native support ranging from building map-based
dashboards to visualize IoT spatial analytics to mobility scenarios for
vehicle movement. For example, in agriculture, customers can easily
track utilization of farm sensors for crops, livestock, tractors and
more to optimize production. Using the Azure Maps routing services
powered by TomTom allows for insightful distribution of goods
originating from farmlands to retail, restaurants and home delivery.
Using the freshest maps and traffic information can determine delivery
range, optimize delivery routes and provide customer insights into
delivery status.

TomTom providing the freshest map and traffic information in combination
with Azure Maps services and SDKs will help perpetuate improved smart
city applications. Azure Maps SDKs using TomTom services make it simple
to render a multitude of data sets from a variety of sources – such as
real-time parking meter rates, street-specific traffic, addressing
carbon footprint, reducing noise pollution and more in a consolidated,
map-based application for visualization of pertinent city information
crucial to its citizens.


About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for
the era of an intelligent cloud and an intelligent edge. Its mission is
to empower every person and every organization on the planet to achieve

About TomTom

TomTom is the leading independent location technology specialist,
shaping mobility with highly accurate maps, navigation software,
real-time traffic information and services.

To achieve our vision of a safer world, free of congestion and
emissions, we create innovative technologies that keep the world moving.
By combining our extensive experience with leading business and
technology partners, we power connected vehicles, smart mobility and,
ultimately, autonomous driving.

Headquartered in Amsterdam with offices in 30 countries, TomTom’s
technologies are trusted by hundreds of millions of people worldwide.


TomTom Media:
Remco Meerstra
+31 6 55 69 04 80

TomTom Investor Relations:

Microsoft Media Relations:
WE Communications for Microsoft

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