Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

NEW YORK & AMSTERDAM–(BUSINESS WIRE)–Improve Digital, the leading European Programmatic Advertising Platform
for Publishers, Content Providers and Broadcasters, today announced it
has selected White
’ pre-bid prevention product, MediaGuard, to protect its clients
against fraudulent traffic. By leveraging MediaGuard,
Improve Digital now has the ability to block non-human traffic before an
auction takes place.

Improve Digital’s global presence is expanding and the company was
looking for an automated solution that would ensure traffic coming in
was clean. Improve Digital selected White Ops due to its ability to
successfully block fraudulent traffic before sending it to the demand
partners. Through this partnership, Improve Digital maximizes inventory
quality across all channels and accelerates its strategy to expand as a
leading selling solution with highest transparency standards,
strengthening its position in the European programmatic advertising

“We believe that, together, we can create a transparent and trustworthy
online advertising ecosystem. Therefore, to protect our clients’ best
interest and drive supply transparency, we are proud to announce that we
have partnered up with White Ops to combat invalid traffic to push
forward cyber security in the programmatic industry,” said Sebastiaan
Moesman, CEO of Improve Digital. “We are creating a win-win situation
for the sell- as well as the buy side: by offering front-running
security for our content providers worldwide and giving advertisers the
highest confidence in the buying process.”

Cybercriminals are building sophisticated bots designed to mimic human
behavior, fake premium publisher inventory and evade traditional
detection techniques. Protecting against these tactics within a
programmatic environment requires a comprehensive, dynamic and adaptive
prevention solution. White Ops MediaGuard pre-bid prevention API is a
machine-learning algorithm that learns and adapts in real-time from
White Ops advanced bot detection techniques to accurately predict and
block bot driven ad requests before a buyer has the opportunity to bid
on them. This “upstream “elimination of fraudulent ad requests result is
better performance for advertisers and yield for publishers.

“As the sophistication and scale of ad fraud continues to grow, it is
imperative to take preventative steps to protect advertisers and
publishers,” said Sandeep Swadia, CEO, White Ops. “By implementing
MediaGuard pre-bid fraud prevention, Improve Digital is uniquely
positioned to prevent bad actors from succeeding in sullying the
programmatic supply chain.”

About White Ops

White Ops is a cybersecurity company that protects the Internet from
automated threats and malicious bot activity. White Ops is the platform
of choice for some of the world’s largest Internet businesses. For more
information, visit

About Improve Digital

Improve Digital is the leading European Programmatic Advertising
Platform for Publishers, Content Providers and Broadcasters.

Improve Digital’s mission is to build smart, efficient, and responsible
digital businesses for its customers. Media owners use Improve Digital’s
technology and services for the monetization of their premium inventory.
The company provides bespoke enterprise solutions that help media owners
optimise their programmatic advertising strategy and maximise revenue.

The company works with over 250 of the world’s top media owners, an
audience of more than 600 million unique visitors and, through them,
supports the efforts of 112,000 advertisers each month. In 2018, Improve
Digital merged with the international entertainment group Orange Games
and is headquartered in Amsterdam with further offices in Antwerp,
Barcelona, London, Munich, Milan, and Paris.


White Ops

Improve Digital
Simone Füllemann
173 186 36 00

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