Online videos and family vlogs featuring children and which are aimed at making money have become a “new form of child labour” and will be subject to stricter rules, outgoing social affairs minister Jurgen Nobel has told MPs.

“I get that people like to be offered a peek in other people’s lives but not at the expense of the children’s wellbeing,” he said.

Without rules, child labour is a real danger, and there are worries over privacy and online abuse using the images of children as well, Nobel warned.

People who use children in commercial videos already have to ask for an exemption to do so but there is still a large grey area in which it is not clear where the fun stops and work begins.

Family vlogs, in which children feature, and which generate money, will also have to have an exemption under the new rules, enabling better monitoring by the labour inspectorate.

Nobel also announced higher fines for people flaunting the rules and more awareness of the risks to children.

Many parents do not realise what it means to a child to have a vlog or to be part of a vlog made by parents. The ministry will be working on an awareness campaign in the coming months aimed specifically at vlog families and so-called kidfluencers.

It is not clear when the new rules will come into effect but the government first mooted tougher rules for child influencers in 2021.