Getir confirms it is pulling out of the Dutch market


Fast grocery delivery service Getir has confirmed it is pulling out of the Dutch, German and British markets and will focus instead on its home territory of Turkey.

The decision means German firm Flink is the only fast grocery delivery company operating in the Netherlands. Gorillas, which also worked with supermarket chain Jumbo, was taken over by Getir in 2022, and Zapp left later that year.

Fast delivery firms, which promised to provide groceries within 10 minutes, soared in popularity during the coronavirus pandemic, but were hit by increasing restrictions on where they could place their distribution centres as well as intense competition for orders.

Last August Getir closed five of its dark stores in Amsterdam and closed down in six Dutch cities because of a lack of orders.

British meal delivery service Deliveroo, which also delivered groceries, has also pulled out of the Netherlands. It had become embroiled in a lengthy legal battle about whether its riders were freelancers or should be treated as employees.

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