Amsterdam’s Van Gogh museum is working together with the makers of popular adventure card game Pokémon as part of the celebrations of the museum’s 50th anniversary.
The alliance includes a special Pokémon hunt through the gallery in both Dutch and English, lessons in how to draw Pikachu, Van Gogh-inspired Pokémon paintings, and a promo card that fans can add to their collection.
Vincent’s work and Pokémon are both closely linked with Japanese art and culture, the museum said, and Japanese prints were a great influence on his work and view of the world.
He wrote to his brother Theo in September 1888: “And we wouldn’t be able to study Japanese art, it seems to me, without becoming much happier and more cheerful, and it makes us return to nature, despite our education and our work in a world of convention.”
Museum director Emilie Gordenker said the alliance would give the next generation a refreshing way of getting to know Van Gogh’s art and story.
“Both the Van Gogh museum and the Pokémon International company are using their years of educational experience to bring children, their parents and hopefully lots of others to the museum.”
The Pokémon event will take place from September 28 to January 7. Tickets can be bought online.
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