Superyachts are increasingly making Amsterdam a favoured port-of-call, a trend which the capital’s port is encouraging.

‘Forever One’, the 55-metre long, €34m yacht owned by billionaire Mexican Coca-Cola bottler Bruce Grossman moored alongside the Scheepvaart maritime museum this week while its owners explored the city.

Similar vessels have put up at the nearby cruise terminal or at the Amsterdam marina during their stays, the Parool reported.

Port officials use the Amsterdam boat show Hiswa to promote the idea and appear at boating events around the world. They have a stand at the Monaco Yacht Show this year, the paper said.

Superjacht Forever One (55 meter) ligt bij het Scheepvaartmuseum https://t.co/Wz1WqAuqAr pic.twitter.com/SriBl5oVuf

— Quote (@Quotenet) June 20, 2018

‘Forever One’ is used by its owners about six months a year but the 13-man crew is on the yacht for the full 12 months and are prepared to move on at any point. The vessel was in London before Amsterdam and is heading to Hamburg before touring the Scandinavian ports.

Several leading superyacht builders are located in the Netherlands.

Van Lent, a member of the Feadship marketing group, is building a new yard in the Amsterdam port which will be capable of constructing yachts 160-metres long when it opens next year. The yard will also carry out regular maintenance on large vessels.