Amsterdam-based brewer Heineken has launched a scheme to reach the part of the market other beers don’t and this has hit a sour note at Amsterdam city council as well as in the catering trade, which calls the move unfair competition.
The brewing giant is launching a delivery service of six-packs of beer plus snacks and crisps ‘to your home, in the park on on a boat’, via a special app and says no minimum order is necessary.
But the head of the Dutch alcohol institute STAP says the ‘beer courier’ goes against the government’s aim to limit alcohol consumption.
Stap director Wim van Dalen told the Parool said: ‘The biggest problem is that this service is coming about just when alcohol is already available practically everywhere.’
Outgoing alderman Eric van der Burg told the Parool that Heineken’s plan will increase the risk of alcohol abuse and over-consumption.
The catering lobby group Horeca Nederland is also furious about the plan, and says Heineken is breaking the law because cafes and restaurants are not allowed to deliver alcohol to customers.
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