Storm in a beer glass? Heineken infringes on tequila trademark, says lobby group
The Tequila Regulatory Council, a trade group of Mexican tequila producers, is threatening to sue Amsterdam-based brewer Heineken over its tequila-inspired Desperado beer brand, the Financieele Dagblad said on Monday.
The TRC says Heineken cannot claim on Desperados labels that it has a tequila taste when there is no tequila in it. In addition, tequila is a protected name like champagne or cognac, the organisation says.
Heineken, for its part, says the tequila flavouring comes from a TRC member and the company complies with all the rules and labeling requirements.
The beer was first launched in 2014.
Thank you for donating to DutchNews.nl.
We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.
Make a donation