Supermarket cheap meat special offers rose 40% last year

bargain meat cheap food c1000The number of supermarket special offers involving meat without any form of animal welfare labelling rose 40% last year, despite government commitments to reduce the sale of budget meat, according to animal welfare lobby group Wakker Dier.

The organisation monitored the contents of special offer brochures published by Albert Heijn, Aldi, Jumbo, Dirk, Lidl, Plus and Emte.

It found the number of offers involving meat with a ‘better life’ or other label had doubled to 712. Nevertheless, four in five offers – or 3,566 – were for meat with no labels. Organic meat accounted for just 2.6% of the total.

Last December, junior economic affairs minister Martijn van Dam said the government will not take legal steps to ban the sale of extremely cheap meat.

Thank you for donating to

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation