Radio 538 is the most popular broadcaster in the Netherlands among people aged 20 to 49, advertising industry magazine Adformatie says on Tuesday.
Radio 538 has increased its market share by 2.5 percentage points since the first half of 2014, and now claims 18.7% of the Dutch radio audience market.
3FM retains its second place but went down from 17.1% to 14.8% of the market – the biggest drop of the period. Third is Qmusic with 13.2%, followed by Sky and NPO Radio 2, the only public broadcaster in the top five with 7.3% of the market.
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