Blendle adds New York Times, WSJ, Washington Post to its resale stable

BlendleDutch digital publishing start-up Blendle said on Thursday it has signed a deal to sell articles from the New York Times, Wall Street Journal and the Washington Post.

The three big US publishers have given the company, launched in April 2013, a worldwide licence to sell their articles.

In October, the New York Times and the Axel Springer publishing house (Bild and Die Welt) said they were investing a combined €3m in the Dutch firm in return for a 23% stake. The aim of the investment is to build Blendle into an international brand.

Blendle allows readers to pay a few cents to read individual newspaper and magazine articles and currently works with some 50 Dutch publications. Some 225,000 people have a Blendle account – most of them in the 20 to 35 age group. They buy on average five articles a month. Blendle takes 30% of the fee.

The company, which has the equivalent of 15 full-timers on the payroll, posted a loss of €500,000 last year, the Volkskrant says.

Thank you for donating to

We could not provide the Dutch News service, and keep it free of charge, without the generous support of our readers. Your donations allow us to report on issues you tell us matter, and provide you with a summary of the most important Dutch news each day.

Make a donation