Dutch music channel breaks into German market, aims for US

Dutch music channel XITE has signed a contract with two German cable tv providers which will add seven million viewers to its reach.

XITE, based in the north of Amsterdam and founded in 2008 by Derk Nijssen, is the Netherlands’ most popular music channel among youngsters and is part of the basic package for all Dutch cable tv companies.

In 2010, it expanded into Belgium and will now be part of the basic package for the two German providers, bringing its total reach to 15 million, according to the Volkskrant.

The 45-year-old Nijssen told the paper XITE is fast becoming competition for MTV and YouTube and his next goal is the American market. Negotiations are underway and Nijssen expects these to come to fruition within six months.

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