How much do you know about the origin of fresh foods and your role as a responsible consumer?

Sponsored feature

As the exchange of fresh foods between Europe and emerging economies increases, more challenges arise that calls for the attention from you, the conscious and responsible consumer.

Intensifying competition and strict production standards are testing buyers, sellers and consumers each and everyday. Your level of awareness regarding international trade, standards and desired product requirements can impact your wellbeing and that of the entire world.

You are what you eat

Nyenrode Business Universiteit believes that global talents need to be aware of what happens behind the scenes in the international food value chains.

The products you buy in the supermarket and eat everyday have their own stories. You, as a responsible consumer, should listen to those stories cautiously because you are what you eat and you hold the power to change.

Nyenrode and SharePeople have joined forces to offer a unique opportunity to learn more about the current challenges of the fresh food value chain and the responsible choices you can make for fresh food consumption.

‘Reshaping Trade in Fresh Food’ is a one-day conference that will provide you with answers to your questions such as ‘how can I guarantee fresh products meet the desired European product requirements?’, ‘how can innovation and sustainability play a role in enhancing the international trade of fresh food?’ and ‘what could be my role?’.’

Be curious

Nyenrode invites global talents whose curiosity can brighten the future to join this unique occasion. Experience this conference and listen to the stories of what’s on your dinner table via this MBA-level seminar which includes speakers from local and international players including producers, traders, retailers and academic experts. 

The sessions will include perspectives from organisations from both developed and emerging economies, case-study discussions and the debates of experts from the industry.

Take part in this conference and enhance  your commitment as  responsible consumers. No participation fee is required.

Date: October 31^st, 2013

Place: Nyenrode Business Universiteit, the Netherlands.

Registration: Reshaping trade in fresh food