Late in the autumn of 2012, Richard Branson hosted a party on Necker, his private island in the Caribbean. His guests were also his customers: a handful of the millionaires and billionaires who had bought $200,000 (£130,000) tickets for Branson’s Virgin Galactic — a company that promises to send them, briefly, into space.

http://www.wired.co.uk/magazine/archive/2013/06/feature-prepare-ignition/prepare-ignition