Nyenrode Master Challenge: Secret of Their Success – Part 1

What does it take to win a full-tuition revolving scholarship in this year’s Nyenrode Master Challenge?


Last year, young talents from more than 110 countries took part in the competition to win a place at the Netherlands’ prestigious Nyenrode Business Universiteit.

Andreea Bulisache from Romania was one of the winners to impress the jury with her enthusiasm, determination and innovative mindset.

Andreea has always been passionate about technology and how it shapes people’s lives, including the way we communicate. After working seven years in telecom, IT events and IT consultancy, she decided it was time to strengthen her business skills.


She discovered Nyenrode Business Universiteit and its International MBA program and found a fit with themes that are relevant to her career: leadership, entrepreneurship and stewardship.

‘The program highlights the fact that a successful business leader needs more than strong academic results,’ she says. ‘A strong network, strong values, beliefs and a good understanding of the society and its evolving needs are crucial elements to become a well-rounded leader.’

Identifying these elements in the Nyenrode programme inspired her to take part in the Challenge. ‘It was an an amazing experience, and gave me a great impression what it would be like to take an MBA at Nyenrode: intense, innovative and inherently international.’ Andreea says.‘I would encourage people who are taking part to prove their business knowledge, be as creative as possible and stay authentic.

‘And remember …you have to stand out. There are thousands of other applications and you only a few minutes to prove yourself.  But I can assure you it is worth every minute – my time at Nyenrode has been the best experience of my life so far.’

Dyon Matulessy from the Netherlands impressed the jury not only with his energetic spirit but also with the variety of experience he has enjoyed during his life. While doing his pre-medical studies, Dyon used to work as a sales advisor for a large bank, a registrar in the courthouse and a butcher.

His focus on personal development was aligned with Nyenrode’s philosophy of developing robust leaders. Dyon’s passion for life was reflected through his songwriting skills for his own band and his willingness to volunteer for a local home for the elderly.

Different backgrounds

‘What struck me immediately is that people with many different backgrounds had entered,’ Dyon says. ‘Before coming to Nyenrode, I studied medicine at a university college, and I feel that having a multi-disciplinary background can only be beneficial.’

Asked during the Challenge for his example in business life, Dyon did not go for the obvious answer, like Steve Jobs, or Richard Branson. ‘I told them it was the local butcher, because of his leadership style,’ Dyon says.

‘The most important thing is to be yourself. During the challenge you will be judged on how you come across. If you show that you are honest and genuine, your chances of winning will definitely increase! Stay close to what you believe in, and be passionate about it.’

More tips

For more tips about how to perform successfully when you take up the Challenge, check out  www.facebook.com/IMBAChallenge (international MBA) or www.nyenrode.nl/fbstudents (MSc in Management).

More exclusive tips will be shared via DutchNews.nl and/or emailed to participants as the competition progresses. The sooner talents register, the better insights they will get.

About The Challenge

Nyenrode Master Challenge is an online competition where participants need to complete different challenge questions then pitch themselves live to a jury in an online classroom.

The jury consists of current students, alumni, faculty and staff who will select the best talent to award three full-tuition revolving scholarships each for Nyenrode’s International MBA and Master of Science in Management programs starting in Autumn 2013.

In addition, participants who successfully demonstrate unique qualities can also win partial-tuition revolving scholarships.

Register now and win a reward for life.

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