Aegon stops Ajax shirt sponsorship

Insurance group Aegon will stop its shirt sponsorship of Amsterdam football club Ajax in the summer of 2014, one year earlier than agreed in the contract.

Aegon signed a seven-year contract with Ajax in 2008, with an option to end the agreement after five years.
Sponsor and club have now agreed one more year of shirt sponsorship, giving Ajax time to find a replacement sponsor, Aegon’s Jan Driessen told the Telegraaf.
Aegon was unhappy about the furore around the Johan Cruijff revolution at the club and a year ago Driessen said Ajax had not met expectations.
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