Advertisers spent more money on television advertising than on ads in newspapers last year, the first time this has happened, according to media monitoring group Nielsen.
Advertisers are keen to attract young people who are less likely to read newspapers, Nielsen said.
Advertising on tv is also attractive because it is cheaper, Paul van Niekerk of the Dutch broadcasters association told news agency ANP.
In total, companies spent €6.1bn on advertising last year, Nielsen said, but did not give figures for individual media.
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