Make beer more expensive, says lobby group

Brewing group Heineken and supermarket chain Albert Heijn have been urged to put up the price of a crate of beer which has shrunk to just a few euros, the Telegraaf reports on Wednesday.

According to the anti-alcohol abuse foundation STAP, the price of a crate of beer even dropped below €3 at Albert Heijn supermarkets for a time on Monday, because of a supermarket price war. Albert Heijn has denied the claim.
STAP wants the government to introduce a minimum price for alcohol in an effort to help reduce alcohol abuse. It is particularly concerned about teenage consumption as school leavers celebrate their exam results and the end of their school careers, the paper says.
Heineken general director Philip de Ridder told the Telegraaf the brewing group was not against a minimum price. ‘We are happy to take part in any discussion,’ he said.

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