The cabinet is set to join forces with food producers, retailers, schools and other groups to promote healthy eating, the Telegraaf reports on Friday. The paper says ministers will take the decision to launch the campaign at today’s cabinet meeting.
The aim of the campaign is to put the Netherlands back into the top five countries in Europe in terms of life expectancy, the paper says.
By eating more healthily, heart and vascular disease, cancer and diabetes can be reduced. Unhealthy food accounts for some 10% of such health problems, the paper says.
In addition, by eating more fruit, vegetables and fish, spending on the health service will also come down – by €4.1bn over the next 20 years. Some 140,000 fewer people will die.
Among the new targets being proposed: the daily intake of fruit and vegetables should be 200 grammes and fish should be on the menu twice a week, rather than three times a month.
Health minister Ab Klink is not in favour of putting an extra tax on fatty or unhealthy food in an effort to cut consumption, the Telegraaf says.
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