Public broadcaster wins back football rights

The much-coveted rights for premier league football games have been won back by public broadcaster NOS which will pay a total of €21m for the five-year tv and radio contract.

The figure is considerably lower than the amount the football clubs were hoping to raise say media reports.
NOS takes over the broadcast rights from commercial channel RTL. The price paid by the public broadcaster is ‘politically and socially acceptable,’ NOS director Gerard Dielessen
tells Tuesday’s Volkskrant.
RTL made a low offer because it has not been able to make its football coverage profitable leaving NOS as the only serious bidder, says the Volkskrant.
As from next season, NOS has the rights to show the highlights from the matches of the 18 premier league clubs from 7pm to 8pm on its Sunday evening sport show Studio Sport.
‘Premier league football is coming home to where it belongs,’ NOS media director Jan de Jong told ANP news service in reaction to the unanimous decision of the football clubs organisation ECV.
The live games, currently shown by Tele2, will be sold via a paid channel which ECV will set up itself. According to the Volkskrant, the production will be done together with Endemol.
According to a poll in the AD newspaper, Tom Egbers is the viewers’ favourite presenter for the football highlights on Studio Sport with 25% of the vote.
His name has already been mentioned by the NOS director who made it clear immediately after the ECV announcement that Humberto Tan, who left the public broadcaster to present RTL’s football show, will not be invited to return.

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