ABN Amro brand value halves

The ABN Amro brand has lost almost half of its market value in two years and was worth $4.7bn in December 2007, report Thursday’s Financieele Dagblad.

According to the latest Global 500 Financial Brands Index, the Dutch bank has fallen from 12th to 25th place in the rankings, the paper says.
On the other hand, the value of the three financial institutions that took over the Dutch bank last year have seen their brand names rise in value.
Fortis went up five places to number 35 in the rankings, Royal Bank of Scotland was two positions higher at 26 and Spain’s Santander climbed from fifth to fourth position.

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