German discount supermarkets battle it out

German discount supermarket chain Lidl will overtake its arch rival Aldi on the Dutch market, according to food retail analyst Joop Holla of market research firm Gfk in today’s Financieele Dagblad.

As neither company provides figures, Gfk based its research on information supplied by 6,000 households.
Aldi has 438 stores in the Netherlands and serves 56.7% of the population, the Gfk survey shows. Lidl, with a 50.9% reach, only has 280 outlets.
Aldi’s actual market share is 9.5%, down from 10.2% a year ago. Lidl has a 5.9% market share and is growing, Gfk says.

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