Many media were charmed with yesterday’s victory of chocolate crusader Teun van de Keuken. An Amsterdam court ruled that the TV journalist has the right to claim that his product, Tony’s Chocolonely, is the world’s first ‘slave free’ chocolate bar.
The Financieele Dagblad explains that Van de Keuken was confronted with forced labour in the cocoa industry a few years ago and highlighted the situation in his consumer show.
One thing led to another and before you knew it, the show launched its own ethically correct chocolate bar on the market (none of the media coverage questions the logic of this move…).
But chocolate importer Bellissimo Foods said that Van der Keuken’s claim that his bar is ‘slave free’ is unfair and damages the reputation of its own products. According to Bellissimo Chocolonely cannot guarantee its chocolate is produced without the use of slave labour because cocoa crops are assembled together for the world trade.
But the judge didn’t agree and Chocolonely won the case. Who says nothing good can come from eating chocolate?
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