Amsterdam only ranks 18th in a new survey of 60 cities in terms of its attractiveness for studying or doing business in; but the Dutch capital ranks sixth in terms of a being a good place to visit or live.
Simon Anholt, the man behind the Anholt City Brand Index, said Amsterdam’s image was relatively stable. Expensive city branding efforts, such as the ‘I Amsterdam’ campaign do not do much to improve a city’s image, Anholt said. ‘Consumers do not change their attitudes to a city quickly’.
Overall, Amsterdam was in 11th place. Sydney topped the list, followed by London and Paris.
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