Wednesday 21 April 2021

No more ‘plastic path to empowerment’: Tupperware party in NL is over

Photo: Arby Reed via Flickr

Declining sales have put an end to the Tupperware party in the Netherlands, the company has said.

Tupperware, designed by American Earl Tupper, became known in the 1950s as a way of marketing the product directly to women. The company launched in the Netherlands in the 1960s.

The decision did not come as a complete surprise to Adrienne Oomen, who hosted Tupperware parties for three years. The coronavirus crisis put the final nail in the coffin of what had become a 55 year-old institution already on the way out, she said. ‘Many people already have Tupperware products and they think ‘Oh no, not another one who wants to sell me things,’ Oomen told the AD.

The company’s promotion of the parties as ‘the suburban women’s plastic path to empowerment’ still resonated with Lenny Kwetters (58). She started as a party host and ended her 11-year career as a distributor.

Kwetters said the Tupperware sales approach offered her and many other women a ticket to financial independence. ‘I had four children and I didn’t want to spend all my time at home,’ she told the paper.

Kwetters said she felt the Tupperware products were relatively expensive. ‘I always told people to think hard: do you really need this product?. I was always selective myself and my kitchen cabinets are not full of Tupperware. I do wonder where I will go if something breaks.’

People in the Netherlands who still want to buy Tupperware products can do so in Belgium and Germany, the company said.

Thank you for donating to DutchNews.nl

The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.

DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.