Saturday 10 December 2022

Blokker to launch share ownership loyalty programme with Amsterdam fintech


High street staple Blokker is launching a new loyality programme for customers, allowing them to build up a very minor stake in the company as a reward, the Financieele Dagblad said on Thursday.

The ‘blokjes Blokker’ programme is to be formally presented at the end of the month, and has been devised together with a company called Bits of Stock that develops loyalty programmes based on the concept of fractional share ownership, the FD said.

Fractional shares are partial shares of a company’s stock and have become increasingly popular in the US, but investing in them via the stock exchange is not yet legal in the Netherlands, the FD said.

A spokesman for the company said the new programme is not connected to plans to eventually float Blokker and cannot be seen as an investment. Instead, consumers will be able to save up for share certificates, which will be issued by a trust office.

Customers already get points for every €5 they spend and, the spokesman told the FD, will be able to exchange 20 points for a certificate, which is equivalent to one sixteenth of a Blokker share.

Company chief executive Michiel Witteveen, who bought Blokker from the Blokker family last year, told the FD that the aim is to ensure the certificates have value in the long term.

Blokker has been loss making since 2014. The retail chain has 474 outlets in the Netherlands, plus 77 franchise stores, and 128 in Belgium and Luxembourg.

Thank you for donating to

The team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments. has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.