Jumbo supermarket group continues to grow, boosts market share

Photo: DutchNews.nl
Photo: Depositphotos.com

Family owned supermarket group Jumbo added two percentage points to its share of the Dutch market last year, but Albert Heijn remains far and away Dutch market leader, according to new figures from research group Nielsen.

Jumbo, known by its yellow branding, now has just over one-fifth of the Dutch market. Albert Heijn remains just under 35%, news website Nu.nl reported.

Supermarkets Plus, Nettorama and Coop also expanded their market share slightly. However, German budget supermarkets Lidl and Aldi lost market share over the year, Nielsen said.

In total, Dutch supermarket sales rose 4% in 2019.

Jumbo has pursued a steady expansion policy, largely by takeovers, for years. At the end of 2019, Jumbo announced that it is taking over five city branches of the Marqt speciality supermarket group, including the large store in Amsterdam’s Gelderlandplein shopping centre.

Earlier in December, Jumbo announced that it had reached a deal with the Hema group to take over 17 of its branches and to sell its products in six Hema railway station outlets.

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