The biggest media groups in the Netherlands, including public broadcasting system NPO, commercial broadcasters RTL and Talpa and the Persgroep newspaper group, are joining forces to set up their own audio and viewing platform, the AD said on Friday.
The aim, sources told the paper, is to take on the might of Netflix and YouTube, which are eating into the Dutch companies’ traditional audiences. The talks have been ongoing in secrecy for a year and the groups expect to brief media minister Arie Slob next week.
Dutch media companies have been grappling with declining circulation, audiences and advertising revenue and Slob had earlier suggested they form some sort of alliance.
The details of the scheme still have to be worked out and as yet it is unclear if the platform will be free and advertising funded, or if viewers will be asked to take out a subscription, the AD said.
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