Three in 10 Dutch do grocery shopping online, NL overtakes Britain

Some 29% of the Dutch are now doing grocery shopping online, up from 21% a year ago, according to new figures from the national statistics agency CBS.

The increase puts the Netherlands at the top of the EU list of online supermarket shoppers, the CBS said. Britain used to lead the list but last year the number of people using online grocery services actually fell from 29% to 28%, the CBS said.

The European average is 14%.

Supermarkets such as Albert Heijn, Jumbo and Plus have been developing their online services and are now being challenged by new players such as Picnic.

Clothing still dominates the online retail market, with 57% saying they have bought clothes or sports gear online. In total almost 8 in 10 people in the Netherlands have bought something via internet in the past year.

Late delivery is the biggest problem facing online shoppers. Almost a quarter report this as a major issue. Technical problems and wrong deliveries are the second and third biggest bugbears.

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