Food producers have reached agreement with supermarkets to stop putting sugar in jars of summer vegetables from next year, following pressure from consumer groups.
Jars of sweet corn, peas, carrots and marrowfat peas currently have added sugar but this will stop next year. Producers have also agreed to reduce the salt content of jars of French and runner beans and look into reducing the amount of sugar and salt added to winter veg such as red cabbage.
The deal covers both branded and own label products.
Food lobby group Foodwatch published research last year showing sugar was added to 79 out of 170 different jars and tins of vegetables found in Dutch supermarkets, including organic products.
The organisation welcomed the industry change of heart, describing it as ‘absurd’ to add sugar to the most healthy part of a meal.
The sugar reduction is part of a wider agreement between the food industry and government to reduce the amount of sugar, salt and fat in processed food.
The agreement is self-regulatory and in April, the public health institute RIVM said not enough had been done to cut back on salt, despite earlier pledges.
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