The Dutch girl’s sleeve tattoo featuring 152 Facebook friends is a fake, the Telegraaf reported on Wednesday evening.
The girl, named Susyj87, apparently placed a video of the tattoo process on YouTube and it went global within hours. Even CNN carried the video on its site.
However, Rotterdam tattoo artist Dex Moelker eventually came clean on the Telegraaf website, admitting the tattoo and video is an advertising stunt.
‘It is a try out tattoo, a transfer, that washes off in a couple of days,’ Moelker, who has a tattoo shop in Rotterdam, told the paper. It took a couple of hours to apply the transfer not the 30 hours the video claimed to produce the real tattoo.
The video credits also thank a local Dutch firm which specialises in making gifts out of Facebook profile pictures.
Founder Laurens Eckebus told the Volkskrant on Thursday the hoax was aimed at generating publicity for his company, and to highlight the important of social media to the real world.