Sunday 05 December 2021

Hema embraces El Hema art project

Budget department store Hema has withdrawn its objections to an art project called El Hema and is now offering to help the exhibition, the company said in a statement on Monday evening.


Last week Hema threatened to go to court and demanded the destruction of t-shirts, bags and other items which it said infringed the Hema copyright.
The project, by cultural group Mediamatic, is to set up an Arabic version of the Dutch high-street Hema. El Hema sells halal smoked sausage, Arabic chocolate letters, cheap but good-quality headscarves and three Palestinian shawls for the price of two. The show is due to launch on August 25.

Thank you for donating to DutchNews.nl

The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.

DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.