Friday 22 November 2019

Heineken fined €219m for price-fixing

The European Commission has fined brewing giant Heineken €219m for illegal price fixing between 1996 and 1999. Grolsch has been fined almost €32m and Bavaria €23m following the Commission’s seven year investigation.

Belgian brewer Inbev, which makes the Hertog Jan beer, had its €84m fine cancelled for aiding the Commission’s investigation.
Heineken’s fine is so high because of its market dominance.
Competition commissioner Neelie Kroes said the four companies had formed a ‘hardcore cartel’. ‘I am very disappointed that senior staff took part, even though they knew it was illegal,’ she said. ‘They tried to cover their tracks by using a code name.’
Bavaria and Grolsch have already said they intend to appeal. The four firms have always denied cartel-forming. has been free for 13 years, but now we are asking our readers to help. Your donation will enable us to keep providing you with fair and accurate news and features about all things Dutch.
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