Saturday 11 July 2020

Calling all scale-ups: there’s a new, interactive conference in town


This May a new international event for scale-ups is being held in Amsterdam. The BASE Conference, launched by local entrepreneurs, is dedicated to businesses which are about to, or already, scaling up.

BASE is an acronym for Build, Advance, Sustain and Elevate – the four pillars that founders Veronica Guguian and Lana Jelenjev see as fundamental to grow a business to the next level.

‘We believe that building relationships and managing resources are key for scale-ups’, says Guguian. ‘They can really make a difference when expanding a business and building a strong team, especially when combined with advanced strategies for marketing & sales, and, of course, innovation.’

For a sneak preview of the approach of the big event, sign up for the BASE webinar on how to get free publicity on April 9.

The actual conference on May 29 will bring together business owners, professionals, managers and policymakers to share knowledge and create connections that will help any business scale. City council-backed organisation Startup Amsterdam is among the partners.


Each speaker has been selected keeping in mind the four pillars of BASE and the actual needs of business owners who are in the process of growing their company.

They include business transformation expert Elianne Oei, networking professional Charles Ruffulo and Patrick Wind, of and one of the Forbes 30 Under 30 ranking.

Ben Shorter and Simone Vincenzi from the UK will be talking about exponential growth and how to organize your sales team while David Beckett, tedX speaking coach, will show you how to make the most of pitching.

More speakers are being announced on a daily basis.

International community

The conference focuses on start-ups that have received their 3rd round of investment(s) and are ready to go to the next level, SMEs that are planning new launches or want to enter new markets and entrepreneurs who want to scale from a ‘one-man team’ to a business utilising multiple teams, systems and infrastructures.

The BASE team is also launching an international community that will serve as a hub to facilitate business interactions, share of knowledge and resources, and support the building of a better business environment, both in the Netherlands and worldwide.

Webinars, regular news updates and a LinkedIn group will all play a part in this.

For more information about the event, the tickets, the team and the speakers, please visit; readers can enjoy a 50% discount on the price of a normal ticket. Sign up here and use the code DutchNews50, making sure to select ‘partner ticket’.

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