Stichting Ideële Reclame is the foundation for idealistic advertising and was launched in 1967 when the advertising industry was asked to promote the need for a more humane society. Since then the cream of the advertising world has contributed its services to tv, radio and print campaigns focusing attention on a wide range of social issues from loneliness among the elderly to online bullying.All typical untranslatable Dutch words and expressions translated in the Dictionairy of Dutchness
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