Two Day International Master Class: Strategic Competitive Intelligence (Ultrecht, Netherlands – October 10-11, 2019) –

DUBLIN–(BUSINESS WIRE)–The “Two Day International Master Class Strategic Competitive Intelligence” conference has been added to’s offering.

This Master Class is applicable for professionals, managers, and leaders in international business from all various company functions: sales, marketing, strategy, innovation, business development, research & development, technology, purchasing, human resources and beyond. Every business individual who can’t just rely anymore on just data, information, and knowledge, however, wants to make the difference by using strategic intelligence in their day-to-day business practices.

Master Class Strategic Competitive Intelligence 2018

I. The Concept of Intelligence

  • What, Why and How
  • Creating Business Insights & Foresights
  • How to deliver Countervailing Power?
  • Learn how to improve strategy creation, Where-to-Play, and How-to-Win, Strategy under Uncertainty Strategy as Active Waiting

II. Organizational Perspectives

  • How Intelligence feeds Strategy Marketing, Sales, Innovation, R&D, Technology Purchasing, Risk Management and beyond
  • How to position Strategic Competitive Intelligence in the Organization?

III. Information Management

  • Primary Information beyond Secondary
  • Identifying the reliability and credibility of information and the Probability Scale
  • Information Sourcing & Analysis
  • Transforming Data-Information into Strategic Intelligence

IV. Strategic Intelligence Analysis

  • Over 40 Analysis Tools beyond SWOT & Extrapolation
  • Strategic Analysis, Scenario Planning, War Gaming, Grey Swan Analysis
  • SPACE, Competitive Assessments Knowledge
  • Four Corners Analysis, PARTS and more

V. Competitive Technology Intelligence

  • Intelligence Analysis of Discontinuities
  • Patent Analysis, Scientific Citation
  • Technology Management & Scouting
  • Technology Forecasting & Fore-sighting
  • Monitoring of Future Technologies
  • Better Forecasting toward Fore-sighting

VI. Roadmap of Implementation

  • Diagnosis of Future Strategic Needs
  • Execution of an Information Audit
  • Early Warnings, After Action Reviews How does a Strategic Competitive Intelligence Portal work?
  • Creation of Company Radar Rooms and War Rooms

In this International Master Class, numerous cases of best and worst practices will be shown.

Case examples concern: IKEA, ABB, Shell, Ahold Delhaize, DSM, Infineon, Dutch Ministry of Foreign Affairs, AKZONobel, SBM Offshore, Cisco, Ford, KLM, IBM, Nokia, Fortis, Oce-Canon, Tata Steel, Merck, Siemens, White House, Pentagon, CIA, MI7 and more.

For more information about this conference visit


Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

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