Purso Group expands and strengthens its market position in Europe by acquiring the Dutch company Nedal Aluminium

HELSINKI–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Finland?src=hash” target=”_blank”gt;#Finlandlt;/agt;–Purso Group Oy, based in Nokia, Finland, has bought the share capital of
the Dutch company Nedal Aluminium B.V. in the largest company
acquisition of its history. Purso Oy processes aluminium into profiles
and components as well as building and lighting systems. The transaction
doubles Purso’s production capacity and opens new markets in Central

In the transaction, Purso is buying the subsidiary Nedal Aluminium from
the listed Dutch company Hunter Douglas. Nedal Aluminium focuses on the
high-quality manufacturing of mostly large aluminium profiles in
particular and has a production plant in Utrecht, the Netherlands. The
transaction price will not be made public.

Last year, the turnover of Nedal Aluminium B.V. was approximately EUR 75
million, and the company has approximately 200 employees. The production
plant in Utrecht comprises three extrusion lines which are used for
manufacturing of particularly large and heavy profiles. In addition of
its extrusion activities Nedal is a main manufacturer of aluminium
lighting columns.

“Combining the expertise of two traditional aluminum processors”

“The transaction brings together the expertise of two traditional
aluminum processors when Purso, 60 years, initiates a partnership with
the 80-year-old Nedal. Besides doubling our production capacity, this
transaction helps us strengthen and expand our market reach
significantly towards Central Europe in accordance with our strategy,”
says Jussi Aro, CEO of Purso Oy, summing up the benefits of the

“Our two aluminium extrusion lines in Nokia have been fully loaded for a
while now, so we have been thinking about different possibilities for
increasing the capacity. The Nedal transaction provides the necessary
additional capacity and expands our product range towards larger
aluminium profiles.”

“Domestic production will not be moved to the Netherlands through the
transaction. Our factories in Finland are known for very refined further
processing, so it is entirely possible that aluminium profiles
manufactured by Nedal in the Netherlands will also be processed in
Finland in the future,” Jussi Aro adds.

Nedal continues in Purso Group as a separate company

Nedal Aluminium B.V. continues operating as a separate, independent
company in the Purso Group. Synergy benefits are sought through the
acquisition of raw materials and sales functions, for example.

“Both production units continue to focus on manufacturing short-run
specialty products instead of volume products. We are also keeping our
customer-tailored production model, which has helped us maintain
long-term customer relationships,” says Jussi Aro.

“Changing ownership only for the 2nd time in its rich 80
years of history this is a major change to all involved. The search for
a new shareholder was a very challenging process, but worth it. The
engagement with Purso feels like a warm welcome and has all elements to
continue growing both companies into the future”, says Marcel Veldman,
Managing Director of Nedal Aluminium. As a niche player Nedal has a
strong reputation in the field of large, heavy, lengthier and more
complex extrusions in a variety of uncommon alloys. It services a wide
range of markets throughout Europe and for certain specific products
even beyond that. “Both companies have a very clear focus and that is
not to follow the footsteps of classical extruders but to build long
standing partnerships with customers adding more value for both. We are
excited about the future and proud to join the Purso group”

In 1959, Purso started operating as an anodizing plant for aluminum
profiles. Purso Oy and its first aluminum extrusion line started
operating in Siuro, Nokia, in 1974. Currently, the Group also comprises
Linjapinta Oy, focusing on powder coating, and Purso AluCool Oy, a
manufacturer of aluminum cooling elements. The companies’ total turnover
in 2018 was over EUR 90 million, and the number of staff is 270.
Turnover of Purso Group will be after the acquisition approximately EUR
170 million.


Purso Oy
CEO Jussi Aro
tel. +358 40 411 4554
e-mail jussi.aro@purso.fi

Aluminium B.V.,
Managing Director Marcel T. Veldman
tel. +31
30 292 5769
email marcelveldman@nedal.com

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