Netherlands Gift Card and Incentive Card Market Intelligence Report 2023-2027 Featuring Royal Ahold, Jumbo Supermarkten, Blokker , Sperwer, Intergamma, Hema, and Detailresult Groep –

DUBLIN–(BUSINESS WIRE)–The “Netherlands Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast – Q2 2023 Update” report has been added to’s offering.

Gift card industry in Netherlands is expected to grow by 4.1% on annual basis to reach US$2.5 billion in 2023. In value terms, the gift card market in Netherlands has recorded a CAGR of 5.1% during 2018-2022.

The gift card industry in Netherlands will continue to grow over the forecast period and is expected to record a CAGR of 5.7% during 2023-2027. Gift card market in the Netherlands will increase from US$2.4 billion in 2022 to reach US$3.1 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at Netherlands level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

Reasons to buy

In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2018-2027) for gift cards and incentive cards in the Netherlands.

Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

Get insights into consumer attitude and behaviour in the Netherlands: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.

Key Attributes:

Report Attribute

No. of Pages

Forecast Period
2023 – 2027

Estimated Market Value (USD) in 2023
$2.52 Billion

Forecasted Market Value (USD) by 2027
$3.15 Billion

Compound Annual Growth Rate

Regions Covered


Netherlands Closed Loop Gift Card Market Share Analysis by Top Retailers

Royal Ahold NV

Jumbo Supermarkten BV

Blokker Nederland BV

Sperwer Holding BV

Intergamma BV

Hema BV

Detailresult Groep NV

Total Spend on Gifts in Netherlands

By Consumer Segment (Retail and Corporate)

By Product Categories (13 Segments)

By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Netherlands

Gross Load Value

Transaction Value

Unused Value

Average Value Per Transaction

Transaction Volume

Average Value of Card Purchased

Number of Cards

Gift Card Market Size by Consumer Segment in Netherlands

Retail Consumer

Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Netherlands

By Retail Consumer

By Retail Purchase Occasion

By Corporate Consumer

By Corporate Purchase Occasion

By Company Size

Gift Card Market Size by Retail Consumer in Netherlands

By Functional Attribute

By Occasion

Festivals & Special Celebration Days

Milestone Celebration



Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Netherlands

Consumer Purchase Behaviour

Gift Card Buyer by Age Group

Gift Card Buyer by Income Level

Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Netherlands

By Functional Attribute

By Occasion

Employee Incentive

Sales Incentive

Consumer Incentive

By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Netherlands

Food & Beverage

Health, Wellness & Beauty

Apparel, Footwear & Accessories

Books & Media Products

Consumer Electronics

Restaurants & Bars

Toys, Kids, and Babies


Sporting Goods

Home & Kitchen Accessories & Appliances


Entertainment & Gaming


Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Netherlands

Ecommerce & Department Stores

Restaurants & Bars

Supermarket, Hypermarket, Convenience Store

Entertainment & Gaming

Specialty Stores

Health & Wellness


Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Netherlands

Gift Card Online Sales

Gift Card Offline Sales

1st Party Sales

3rd Party Sales

Sales Uplift

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