Leading Big-Box Retailers Are Embracing Analytics to Gain a Competitive Advantage | Quantzig’s Reveals Why Location Analytics is Important in This Context

LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Analytics?src=hash” target=”_blank”gt;#Analyticslt;/agt;–A global data analytics and advisory firm, Quantzig, that delivers
actionable analytics solutions to resolve complex business problems has
announced the completion of their latest location
analytics engagement
for a leading big-box retailer based
out of the Netherlands. During the course of this engagement we helped
the client to build a detailed location analytics roadmap aimed at
improving sales. This not only helped them to effectively address their
key challenges but also helped them to gain an additional revenue of
over 20%.

The rapid technological developments have given rise to noticeable
transformations that have dramatically changed the retail industry.
Also, the rising competitive pressures from the online retail segment
have forced retailers to leverage analytics and focus on improving the
business outcome. Due to this leading brick-and-mortar stores have
started focusing on omnichannel marketing approaches and are leveraging
location analytics to orchestrate with the highly targeted analytical
approaches used by online retailers.

The Business Problem: The
client is a leading retail chain with over 150 stores located across the
globe. The client offers a wide range of products including hardware,
home décor, and DIY kits. The client recently ventured into the
small-store format and focused on offering a limited selection of SKU’s
in a more accessible and convenient way. Their intention was to target
the sub-urban customer groups by providing a convenient channel for
purchasing items. Owing to a disappointing result, the client approached
Quantzig to leverage its location analytics expertise and integrate
location data in its existing system.

Location analytics in retail can help brands to improve brand
loyalty and profitability.
in touch
with our experts for more insights.

“The obstacles associated with the implementation of location
analytics is one of the major reasons that is hindering its extensive
adoption in the retail sector,” says a location analytics expert from

The Solution Offered: The
location analytics experts at Quantzig adopted a holistic three-step
approach to help the client address their key challenges. The
initial phase of this location analytics engagement focused on analyzing
customer data. By doing so we were able to offer comprehensive insights
into the product’s location, its performance, and related customer

This case study is a typical example of how location analytics is
transforming the retail landscape.
a free proposal
to know more about the benefits of
location analytics in retail.

Quantzig’s location analytics solutions helped
the client to

  • Gain an additional revenue of 25% from the DIY category
  • Improve conversion rates and footfall
  • Request
    a free demo
    to know how location analytics can help you
    gain a competitive advantage.

Quantzig’s location analytics solutions offered
predictive insights on

  • Mapping customer behaviors and demographics
  • Developing in-store heat maps to track customer footfall
  • Don’t you feel location analytics is the silver bullet that’ll help
    you cut through the competition?
    for more information now!

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit:


Anirban Choudhury
Marketing Manager
+1 630 538 7144
UK: +44 208 629 1455

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