Ingenico Answers Consumers’ Call for More Payment Options Through New LinkPlus Solution

Ingenico’s LinkPlus connects businesses and their customers with
enhanced payment security, boosting direct purchases

AMSTERDAM–(BUSINESS WIRE)–Payment leader Ingenico
(Euronext: FR0000125346 – ING) has launched LinkPlus, a simple
and secure solution for businesses who handle payments over the phone.
The solution enables online businesses to send payments through a link
or QR code, removing the need to manually process unsecured credit card
details or banking information.

Despite the best efforts of airlines, hotels, retailers or other
businesses, customers often book services indirectly over the phone.
Security concerns, a lack of available payment options and inconvenient
booking systems are just a few of the factors that can deter a customer
from purchasing directly.

LinkPlus addresses these issues by providing an interface to a secure
hosted environment, where a card payment can be completed with full
PCI-compliance and without any sensitive data being stored on the
premises. Businesses who adopt the new system will also benefit from
easier navigation through typically complex security procedures and
regulations, supported by Ingenico.

A smooth and intuitive payment process is a vital element in increasing
sales conversion rates and boosting customer loyalty. LinkPlus also
enables businesses to generate FX revenue and protects costs and
exposure by giving the flexibility to add a spread on top of the daily
base exchange rates.

“LinkPlus enables businesses to deliver a premium payment experience to
their customers,” says Gabriel de Montessus, SVP Global Online (Retail
BU) for Ingenico Group. “Call centers and customer service teams can now
offer multiple payment methods and currencies with high speed
authorization and enhanced security and page design. For many customers,
this will be the tipping point that converts them from a browser into a
buyer and potentially, a returning customer.”

Des Pugson, Senior Vice President/Managing Director of Banyan Tree
Hotels & Resorts, which piloted the LinkPlus platform, commended the
self-service portal for eliminating the need for customers to email or
fax their credit card details. This means the hotel group no longer has
to manually process unsecured credit card details.

“Guest experience is our utmost priority. Our guests can now
conveniently complete their transactions online with enhanced payment
security in a trusted, hosted environment,” adds Des Pugson. “It also
enables the handling of no-shows and cancellations more efficiently.”

About Ingenico Group

Ingenico Group (Euronext: FR0000125346 – ING) is the global leader in
seamless payment, providing smart, trusted and secure solutions to
empower commerce across all channels, in-store, online and mobile. With
the world’s largest payment acceptance network, we deliver secure
payment solutions with a local, national and international scope. We are
the trusted world-class partner for financial institutions and
retailers, from small merchants to several of the world’s best known
global brands. Our solutions enable merchants to simplify payment and
deliver their brand promise.


Dylan Prins
Communications Manager, Global Online, Ingenico Group
(0) 6 12 15 80 03

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