Integrated Solution Enables Real-Time Model Deployment Across Entire
CDP Profile Database for Immediate Marketing Activation
BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AI?src=hash” target=”_blank”gt;#AIlt;/agt;–BlueConic, the world’s leading customer data platform (CDP), today
announced the release of its AI Workbench, which puts the power of
machine learning directly in the hands of the marketing organization to
enable more intelligent 1:1 customer experiences.
Data scientists, business intelligence (BI) professionals, and marketers
have come to expect inefficiencies when applying data science to
marketing. Marketers are dependent on data science and BI teams for
modeling, and when it comes to building models, data science and BI
teams are hindered by fragmented marketing data sources and systems.
Using AI Workbench, BlueConic customers can now leverage their unified
profile database to build and deploy models. Because it is fully
integrated into the BlueConic CDP, customers can also test models within
the same environment, and then deploy the models in real time to enrich
profiles with intelligent customer scores, enable smarter segmentation,
and activate marketing based on the output. Additionally, marketers
without a data science background can easily select from a gallery of
models available out-of-the-box, such as customer lifetime value,
propensity to buy/churn/etc., uplift, and lookalike, and then deploy
them right from the interface.
“Our customers are already using machine learning in BlueConic for
predictive behavioral scoring and 1:1 recommendations, but now we’ve
added a solution for both marketers and data scientists who want to
build, import, or select their own models,” says Bart Heilbron, CEO at
BlueConic. “Due to the close proximity of the model to the unified
profile database that is also connected to the marketer’s activation
channels, data scientists can now build and deploy a model in minutes
and days rather than weeks or months so marketers can build smarter
segments for immediate activation.”
With AI Workbench, data scientists, BI professionals, and marketers will
Access to unified customer data for modeling. A Gartner
survey found that 46% of data scientists spend their time doing data
preparation for the marketing analytics team. BlueConic customers can
stop wasting time pulling lists, deduping contacts, and merging these
lists prior to building a model. Instead, BlueConic provides access to a
single, profile database for modeling, which includes both anonymous and
known customer data.
Immediate deployment of models. Data scientists often can’t
create a single model that can be applied across all marketing systems.
With direct access to a library of embedded Jupyter notebooks in AI
Workbench, models can be scheduled to run at a specified cadence to
update profiles and associated segments. These segments can then be
passed to activation channels via BlueConic connections.
Enable efficiencies across teams. AI Workbench will help
marketing and data science teams realize new efficiencies. Data
scientists can spend their time building and iterating on models that
will provide greater value. Marketing teams gain immediate access to
those models for activation. Together, they can test and learn at an
“For the last year, we’ve been testing AI Workbench across dozens of our
customers’ datasets in multiple industries,” explains Bart Leusink, Data
Science Engineer at BlueConic. “Using BlueConic’s database for machine
learning enables our customers to realize the full potential of both
their machine learning models – and the data scientist responsible for
BlueConic, the world’s leading customer data
platform, liberates marketers’ first-party data from all the disparate
systems in which it exists, and makes it available wherever and whenever
it is required for marketing. More than 240 consumer and B2B brands,
including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test
Kitchen, and American Kennel Club, leverage BlueConic to unify their
first-party customer data into robust, person-level profiles, and then
activate it across their marketing ecosystem. Founded in 2010, the
company is headquartered in Boston, with offices in Europe. Follow us on
Twitter and LinkedIn @BlueConic.
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