American Eagle Outfitters, Inc. Expands American Eagle and Aerie Brands to Europe With New License Agreement

First Stores Open This Summer

PITTSBURGH–(BUSINESS WIRE)–American Eagle Outfitters, Inc. (NYSE: AEO) today announced plans to
expand its American Eagle and Aerie brands throughout Europe with a
multi-year license agreement with AEO EU, a partnership of successful
European brand builders, led by Sunil Shah. The AEO EU team has more
than 30 years of experience launching and growing brands across European
markets through a multi-channel distribution network. The first American
Eagle stores are expected to open in Ireland this summer. Following the
opening of these locations, an e-commerce site serving the European
Union will lay the foundation for a 3-year brick and mortar expansion
strategy across Germany, Switzerland, Austria, the Czech Republic, the
UK and the Netherlands.

“Global expansion is a major growth opportunity for AEO Inc. and we are
excited to take our leading American Eagle and Aerie brands to vibrant
consumer markets across Europe,” said Jay Schottenstein, Chief Executive
Officer of American Eagle Outfitters, Inc. “The AEO EU team brings deep
market expertise and strong connections enabling us to create the best
possible brand experience for local consumers.”

About AEO EU

Promoted by Sunil Shah, the team brings 30+ years of extensive market
experience launching and building brands in Europe, including Pepe
Jeans, Tommy Hilfiger, Guess Jeans, Esprit and Skechers.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American
Eagle® and Aerie® brands. The company operates more than 1,000 stores in
the United States, Canada, Mexico, China and Hong Kong, and ships to 81
countries worldwide through its websites. American Eagle and Aerie
merchandise also is available at more than 200 international locations
operated by licensees in 25 countries. For more information, please


Olivia Messina

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